Hemp fibers are strong, durable, soften over time and wear fare better than common clothing materials today. However, due to the criminalization of the cannabis plant, Hemp was also banned and therefore we were forced to replace with cotton & later man-made synthetic fabrics. To date, cotton account for roughly 30% of fabric and because cotton comes from a plant, its easy to think that it would be eco-friendly. Sadly though, cotton has a much higher environmental cost as it requires huge amounts of space but more importantly water to grow. It uses a whopping 20,000 litres of water to produce 1kg of cotton. Compared to Hemp that uses a mere fraction of water along with being much more resilient to pesticides.